NORTH COAST, Calif. – A new public safety media campaign called "Share the Road – Arrive Alive" launches this week, and it features traffic safety tips in a series of six public service announcements produced by Caltrans District 1 through a grant from the Federal Highway Administration.

Filmed in Humboldt County using local actors, the series is aimed at all ages and highlights important topics like distractive driving, children safely crossing busy streets, and bicyclists being visible to motorists at night.

The campaign uses humorous cartoon characters that watch and comment on the behaviors of various motorists, cyclists, and pedestrians from their vantage point as highway sign icons.

“Carly,” a car icon, “Walker,” the common icon representing a pedestrian, and “Ryder” the bicycle icon all share tips that will appear on television, on the radio, and on local movie theater screens in Del Norte, Humboldt, Lake and Mendocino counties.

“The Share the Road – Arrive Alive campaign is a tremendous opportunity to express lifesaving messages to people of all ages. They are creative public service announcements that we hope will be seen by many, many people on the North Coast,” said Caltrans District 1 Director Charlie Fielder.

In addition to the public service announcements, the Share the Road – Arrive Alive campaign also includes a website located at www.ArriveAliveNow.org , a YouTube channel “ArriveAliveNow,” and educational materials that will be available to classrooms.