LAKEPORT, Calif. SERVPRO of Lake and Mendocino Counties has agreed to be the primary sponsor of the 2013 Bass Bowl, according to Bass Bowl executive director Phil Smoley.

This is the second year of Bass Bowl sponsorship by SERVPRO.

The SERVPRO Bass Bowl is the name given to the longstanding, historic rivalry football game between Clear Lake High of Lakeport, and Kelseyville High.

This year's game is to be held on Friday, Oct. 25, at Clear Lake High, when the Kelseyville Knights will attempt to win back the Bass Bowl trophy from the defending champion Clear Lake Cardinals.

Since the inception of the Bass Bowl in 2011, Clear Lake High leads the series 2 to 1.

Because high school athletic funding has all but disappeared, the Bass Bowl Committee was formed to help by leveraging the rivalry game into a fundraiser for the two schools.

“Our primary mission is to make the game more memorable so to drive more people to the game and buy a ticket, and give sponsors an opportunity to show the community they are helping with local athletics,” Smoley said. “It is great when local companies like SERVPRO step up to make things like this happen for our community.”

SERVPRO specializes in the cleanup and restoration of residential and commercial property after a fire, smoke or water damage according to company Chief Executive Officer Doug Bridges.

“We see this as an opportunity to support our schools while getting the word out about what we do,” Bridges said. “This relationship is a win-win-win for us, the kids and the Bass Bowl.”

Having a primary sponsor is critical to the success of the Bass Bowl. “We are thrilled to have SERVPRO on board as our primary sponsor,” according to Smoley. “The owners have deep roots in Lake County. By virtue of their generous donation, this year’s game will be known at the 2013 SERVPRO Bass Bowl.”

The SERVPRO Bass Bowl is preceded by Bass Bowling, a fundraising event held at Lakeside Family Fun Center in Lakeport on Oct. 20. This event pits students from each school against each other in various competitions (bowling, lazer tag, dodge ball) with overall winning school earning $500 for their school.

The big event of course, is the SERVPRO Bass Bowl itself, and both communities are encouraged to attend the game and by doing so, support local athletics.

For more information, contact Phil Smoley at 707-264-4905.