CLEARLAKE – Clearlake Mayor Chuck Leonard will join Rite Aid Regional Vice President Robert Lambrecht and Regional Pharmacy Vice President Germaine Robottom at a ribbon cutting ceremony for the new Rite Aid store featuring the company’s "Customer World" design on Thursday, April 30, at 10 a.m.

The new store, located at 15025 Olympic Drive at the four corners intersection, opens its doors for the first time to customers at 8 a.m. that day.

The store incorporates features of the company’s "Customer World" design, which was created using customer feedback.

"We’re very excited to open our first Customer World store design in the Clearlake community," Lambrecht said. "Clearlake residents can now see and experience the new design and services that many customers have been raving about since we opened our first Customer World store about four years ago. Customers told us that their relationship with the pharmacist was important, so each new store highlights the pharmacy. Pharmacy is our core business so we made it the focal point, or star, of the Customer World design."

The store design, created using feedback from customer focus groups, is Rite Aid’s latest prototype design, offering a new look and many new services.

Before designing the new Customer World store, Rite Aid executives met with focus groups across the country to find out what they wanted in a drugstore and pharmacy. Customer feedback was implemented into the new design including expanding merchandise selections, improving store navigation and improving on the professional feel at the pharmacy.

The pharmacy department is easily seen and accessible from the entrance, emphasizing Rite Aid’s commitment to patient health and wellness. The Customer World pharmacy waiting area is designed with a lowered ceiling, comfortable chairs, a TV, and connects to a pharmacy consultation room, providing a private and professional setting for patient counseling by the pharmacist.

"Reaction to the new store design has been overwhelmingly positive from customers and associates alike," Lambrecht said. "Aisles are wide and clutter free, and the design makes it easy for customers to find what they’re shopping for. The store environment shows that we also care about our associates’ ability to efficiently get their work done."

The new Clearlake store is over 17,000 square feet with wide aisles and a bright open environment with direct views to each department. More visible department signs make it easier for shoppers to quickly locate merchandise. A new centrally located cosmetics department puts cosmetics and body care at center stage, appealing to Rite Aid’s core female customer. The new store will also feature a GNC vitamin department with specialty products, a new Picture Center complete with the latest digital capabilities, a Thrifty hand-dipped ice cream counter, drive-through pharmacy services and a larger pharmacy waiting area with important information on health and wellness.

Rite Aid Corporation is one of the nation’s leading drugstore chains with nearly 4,900 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion.