CLEARLAKE, Calif. – UScellular announced it has named Sarah Pearson as area vice president/general manager for its Northwest Region.

This is a new role for the company to lead both sales and operations for corporate-owned and agent retail locations in California, Oregon and Washington.

Pearson joined UScellular in 2000 as a retail wireless consultant.

Since then, she has held roles of increasing responsibility, including sales manager, store manager, area sales manager. She was most recently director of sales for the business channel in the Northwest Region.

Pearson has a bachelor’s degree in communication and business from the University of Iowa in Iowa City, Iowa. She and her husband reside in Medford, Ore.

“Sarah has extensive experience leading teams and driving customer growth in the fast-paced wireless industry and she is a great fit for this role as the company remains committed to staying connected to our customers in the communities we serve,” said Eric Jagher, senior vice president, retail sales and operations at UScellular. “I am excited for Sarah to help us achieve our long-term goals while delivering an unmatched wireless experience.”

The new role of area vice president/general manager allows UScellular to tailor its support and offerings to the needs of individual communities while managing its overall business, driving an exceptional customer experience and moving faster in a competitive wireless industry.