BISMARCK, N.D. – Investment Centers of America Inc. (ICA) recognized Cheri Cunningham of Lakeport, Calif., as ICA’s Sales Assistant of the Year at the company’s national conference in Ponte Vedra Beach, Fla.

The annual event, held March 7-10 at the Sawgrass Marriott Resort, provided an opportunity for attendees to share strategies for developing effective solutions to help clients reach their financial goals.

“Cheri has demonstrated an exceptional level of dedication and hard work this year, and this award is well deserved,” said ICA President and CEO Greg Gunderson. “She is a priceless asset to ICA – she believes in looking after the best interests of each client and she firmly upholds the values of the foundation of this company.”

Cheri Cunningham works at JE Strong Financial Network in Lakeport.

The theme of this year’s conference was retirement income planning and encouraged representatives to strive for excellence by communicating proactively with clients and demonstrating the value of professional financial advice while accomplishing their goals.

The event featured workshops and educational sessions designed to help the company’s representatives manage their businesses more effectively in order to take their practices to the next level.

The event featured workshops and educational sessions designed to help the company’s representatives better understand investor emotions, asset movement trends and product innovations.

Exceptional speakers awed the attendees with heart touching stories, life balancing tips, behavior gaps and advanced Google searching tips.

JE Strong Financial Network is located in Lakeport at 1105 N. Main St. and can be reached at 707-262-1880.

Since 1985, Investment Centers of America, Inc. has been a leading provider of investment and insurance products through financial institutions and independent offices.

For more information about Investment Centers of America, please visit www.investmentcenters.com .