HIDDEN VALLEY LAKE – The concept of a social media Sunday brunch gets introduced to local residents of this gated community at Ting’s Thai Kitchen in the Hardesters Shopping Center on Sunday, Oct. 4, at 2 p.m.

The social networking emphasis will be in the form of a social media presentation.

The presentation will be limited to 12 people to maximize the educational impact. Suzanne La Faver, professor of public relations for Golden State University, will be on hand for the initial brunch.

Today’s challenging economic climate demands innovative solutions for small business promotion. Within the social media space on the Internet there are tremendous cost-effective opportunities through resources like Skype, Yugma, Twitter, Squidoo, Facebook and Aardvark, among others.

Free Wi-Fi hot spots where mobile devices like laptops, Internet tablets and cell phones are used play a very important role in lowering promotional expenses for people on-the-go. Even digital photo frames are being used for cost-effective promotion in much the same fashion as TV and radio.

However, it is not just the physical tools and the online resources that are important. It is also the strategies that accompany them – such as game theory and netweaving. Those strategies will be discussed during the presentation.

“Movers and shakers” from throughout the Lake County area are being selected to attend these brunches.

One major goal of these brunches is the establishment is the establishment “cluster” groups – four-person small business groups dedicated to mutually collaborative efforts. Another goal is to assist Gov. Arnold Schwarzenegger in creating a major buzz for the upcoming second annual Small Business and Entrepreneurship Conference. This conference was initially scheduled for Nov. 19th in San Jose, but may be postponed until the first quarter of next year.

The cost of the brunch is $25. Those interested in attending are encouraged to contact CDMM – Synergistic Business Marketing at 707-709-8605.