LAKEPORT, Calif. — The Lake County Tourism Improvement District Board of Directors has entered into a contract with a founding board member as its first executive director for the organization.

Brian Fisher, a Kelseyville hospitality business owner, has resigned from the board to assume these responsibilities.

Fisher chaired the marketing and communications committee for the Lake County Tourism Improvement District, or LCTID, from its start in 2018.

Under his leadership, the “Visit Lake County” website grew its active users to over 30,000 a month and increased its social media following by 130%. He was also treasurer for the organization for one year.

Prior to starting his curated apartment hotel business in Kelseyville, known as “Suite on Main,” Fisher held a number of executive sales and management positions in advertising, working for publishers including The Wall Street Journal, Condé Nast, and Hearst Publishing.

“Brian’s background in marketing and communications has been an invaluable asset to the work of the LCTID as we refreshed the County’s branding strategy and executed our new tourism marketing campaign,” said Lynne Butcher, LCTID treasurer and owner of the Tallman Hotel in Upper Lake.

In his new role, Fisher will be responsible for the “Clearly Different” marketing campaign that was recently launched in San Francisco and Sacramento, as well as across the organization’s social networking platforms.

He will also focus on securing a renewal of the LCTID assessment that enables the organization to market Lake County to visitors across California and the United States.

Interested owners and operators in Lake County’s lodging industry are encouraged to apply for the vacant position on the LCTID board of directors by sending a message to Wilda Shock, board secretary, via email to This email address is being protected from spambots. You need JavaScript enabled to view it..

More information about the LCTID and its marketing campaigns may be requested from This email address is being protected from spambots. You need JavaScript enabled to view it. or by viewing the website, www.lakecounty.com.