Tuesday, 07 February 2023

Treasurer Fiona Ma hosts webinar series to help small businesses jumpstart operations

California State Treasurer Fiona Ma, CPA, will sponsor a two-part webinar series "Jumpstart Business Operations," presented by Mike Brown, founder of The Brainzooming Group.

"As California businesses emerge from survival mode and embark on various stages of re-opening, now is the time to develop strategies that can help companies get the jumpstart they need and grow in innovative ways," said Treasurer Ma.

The first webinar, Strategy for Success: Quickly Re-imagining Your Business & Growth Strategy, will be Tuesday, June 23, at 1 p.m. and will provide actionable ways for businesses to reimagine their branding and growth strategy to maintain a viable market presence.

Attendees will learn steps to identify the "new important," explore different ways to deliver core benefits, find an alternative market position and prioritize growth strategies.

The second webinar, Idea Magnets: Attracting Ideas to Pivot & Restart, will be Tuesday, June 30, at 1 p.m.c and will focus on quick and easy steps business owners can take to dependably attract innovative ideas to help pivot and restart business.

Attendees will walk away with a list of big questions to generate ideas and methods to imagine new ways to deliver brand benefits, leverage current disruption to set the stage for breakthrough thinking, and to find future-oriented ideas in other business models.

"It is my pleasure to work with Treasurer Ma to help California small businesses not only jumpstart their businesses as they re-open, but to use the disruption to help them grow in innovative ways," said Mike Brown, who is also author of Idea Magnets: Seven Strategies to Cultivate and Attract Creative Business Leaders.

Both webinars are free. They will include downloadable guides to help put the strategies discussed in the webinars into action. At the end of each presentation, attendees will have the opportunity to ask questions to get Brown’s expertise on their business challenges.

Registration is available at www.bit.ly/jumpstartCA .

Upcoming Calendar

02.07.2023 6:00 pm - 8:00 pm
Lakeport City Council
02.08.2023 6:00 pm - 7:00 pm
100+ Women Strong in Lake County
02.09.2023 7:30 am - 8:30 am
Rotary Club of Middletown
02.09.2023 7:00 pm - 8:30 pm
Middletown Area Town Hall
02.11.2023 10:00 am - 12:00 pm
Ladies of the Lake Quilt Guild
02.12.2023 10:00 am - 12:00 pm
Ladies of the Lake Quilt Guild
Valentine's Day
02.16.2023 7:30 am - 8:30 am
Rotary Club of Middletown

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