Monday, 25 September 2023

Treasurer Fiona Ma hosts webinar series to help small businesses jumpstart operations

California State Treasurer Fiona Ma, CPA, will sponsor a two-part webinar series "Jumpstart Business Operations," presented by Mike Brown, founder of The Brainzooming Group.

"As California businesses emerge from survival mode and embark on various stages of re-opening, now is the time to develop strategies that can help companies get the jumpstart they need and grow in innovative ways," said Treasurer Ma.

The first webinar, Strategy for Success: Quickly Re-imagining Your Business & Growth Strategy, will be Tuesday, June 23, at 1 p.m. and will provide actionable ways for businesses to reimagine their branding and growth strategy to maintain a viable market presence.

Attendees will learn steps to identify the "new important," explore different ways to deliver core benefits, find an alternative market position and prioritize growth strategies.

The second webinar, Idea Magnets: Attracting Ideas to Pivot & Restart, will be Tuesday, June 30, at 1 p.m.c and will focus on quick and easy steps business owners can take to dependably attract innovative ideas to help pivot and restart business.

Attendees will walk away with a list of big questions to generate ideas and methods to imagine new ways to deliver brand benefits, leverage current disruption to set the stage for breakthrough thinking, and to find future-oriented ideas in other business models.

"It is my pleasure to work with Treasurer Ma to help California small businesses not only jumpstart their businesses as they re-open, but to use the disruption to help them grow in innovative ways," said Mike Brown, who is also author of Idea Magnets: Seven Strategies to Cultivate and Attract Creative Business Leaders.

Both webinars are free. They will include downloadable guides to help put the strategies discussed in the webinars into action. At the end of each presentation, attendees will have the opportunity to ask questions to get Brown’s expertise on their business challenges.

Registration is available at .

Upcoming Calendar

09.26.2023 9:00 am - 2:30 pm
Board of Supervisors
09.26.2023 10:00 am - 1:00 pm
Farmers' Market at Library Park
09.27.2023 6:00 pm - 8:00 pm
Town hall on homelessness
09.28.2023 7:30 am - 8:30 am
Rotary Club of Middletown
Middletown Art Center
09.30.2023 10:00 am - 1:00 pm
Farmers' Market at the Mercantile
10.05.2023 7:30 am - 8:30 am
Rotary Club of Middletown
Middletown Art Center
10.06.2023 7:00 pm - 9:30 pm
David Arkenstone & Friends in concert
10.07.2023 9:00 am - 11:00 am
Sponsoring Survivorship Breast Cancer Run & Walk
10.07.2023 10:00 am - 1:00 pm
Farmers' Market at the Mercantile

Mini Calendar



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