Friday, 30 September 2022

Ad characteristics

This page provides information about ad types, styles and design decisions.  If you would like advice on what ad style is right for your campaign or would like us to design your ad, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call (707) 274-9904.

The first thing to consider when designing your ad is what you intend to do. If your plan is to drive traffic to your business website you probably don't want to put an enormous amount of text on your ad since your landing page will have ample space for that.

What you're really looking for is a strong call to action to get people to click on your ad.   A call to action can be as simple as Click Here but you'll want to give people some idea of why they might want to. Ads for businesses should provide some hint, like what you do best while ads for events are fairly simple.   Once you've decided on a message for your ad you can move on to what size and how long to run the ad. Here's some info on how to put together an ad we can get posted quickly

Ad Characteristics:

  • - 30-50k maximum file Size - depending on ad size.
  • - GIFs, PNGs, JPG files are all acceptable for web ready static ads.
  • - Flash or animated GIFs formats are used for incorporating motion.
  • - Animations should be targeted for around 15 seconds maximum time.


Standard ad styles we have in inventory include the labeled ads you see around this page. If you want to try a custom Size - just let us know and if it works on the site we'll be happy to accommodate your request.

We often get requests to re-purpose print ads and sometimes those work but usually they need to be redesigned for best display.

Banner ads can be seen in the  top banner below the masthead and the footer found at the bottom of the page.  Size: 728 x 90 pixels or 900x200 between latest headlines and Top headlines.

Rectangle ads are large, block sized ads they can hold significant amounts of text and art and are placed in the column area to the right of articles. To achieve a more consistent look throughout the site, these ads are available in a variety of heights and are all 300 pixels wide.

  • - Large Rectangle, (aka Half Page) 300 x 600 pixels.
  • - Medium Rectangle 300x250 pixels.
  • - Small Rectangle 300x125 pixels.

Transient custom ads:

Transient ads appear when the page(s) load and the user will close them to reach content. Typically an ad such as this will appear once, once per visit/day or once per visit/week. Call us for a quote or a demonstration.
Float This ad appears floating over the page, without a browser frame. Size can vary for these ads so let us know what you have in mind and we'll work with you to meet your spec and pricepoint.

Pop-up: The popup opens a small browser frame over the content. Some readers will have pop-ups blocked and their browser may ask the visitor if it is okay to show the pop-up. That can reduce views. Size can vary for these ads so let us know what you have in mind and we'll work with you to meet your spec and pricepoint.

Pop-under: Similar to the pop-up, this ad opens a browser frame but behind the current browser window. This ad will be seen by the visitor when they close the top browser window. Size can vary for these ads so let us know what you have in mind and we'll work with you to meet your spec and pricepoint. Transition The transition ad covers the entire page of content until it is closed by the reader. Size - Full Page


Upcoming Calendar

10.01.2022 7:00 am - 11:00 am
Sponsoring Survivorship annual walk and run
10.01.2022 8:00 am - 2:00 pm
Konocti Challenge
10.01.2022 10:00 am - 1:00 pm
Farmers' Market at the Mercantile
10.01.2022 10:00 am - 5:00 pm
20th annual Falling Leaves Quilt Show
10.01.2022 11:00 am - 1:00 pm
Weekly writing workshop
10.01.2022 11:00 am - 6:00 pm
Lakeport Harvest Festival
10.01.2022 4:00 pm - 8:00 pm
Harvest Dinner and Silent Auction
Peace and Plenty Farm
10.01.2022 5:30 pm - 9:00 pm
Luau on the Creek

Mini Calendar



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